![]() Pop music has always been the den of the young and the Grammys should keep that in mind.Sunderland Vibe has claimed the top prize at the North East Marketing Awards, an accolade that celebrates excellence in marketing, digital content and PR across the industry. It’s merely a matter of paying more attention and examining young people’s taste a bit. What do the Grammys need to do to become more relevant? The Grammys are a historic institution and VIBE certainly respects that. I think it’s merely an alternative, a slight nudge. Will the Vammys help to make the Grammys more credible or do you think the Vammys will need to become its own entity? The industry has a way of making people cynical but the unencumbered can go on instinct and respond to the music that soundtracks their life. VIBE readers by definition are younger and more plugged into youth culture than most Grammy voters. How are Vibe readers different from the Grammy voters? ![]() He answered a few questions about the Vammys but it is the readers’ reactions to the ballot that will be the most illuminating about the relationship between a large contingent of hip-hop fans and an institution that has been criticized for using outmoded methods to find the real stars. Music editor Sean Fennessey wrote an article about the new poll for the February issue of VIBE with Kanye West on the cover. Urban music fans can go the site and vote for the Best Mixtape DJ and Best Hook artist and enter a sweepstakes for prizes. Their response to the arbitrary appraisals of hip-hop sparked the creation of the Vammys. Ongoing online polls at and the readers’ responses to the main site and the print magazine revealed much different musical concerns than the academy’s choices. VIBE magazine knew there was a divergence between what the fans wanted and the way The Recording Academy voted. The independently successful rouge painted rap mavericks Insane Clown Posse told an interviewer that they could not buy a ticket from The Temptations to go to the show because their success undermines Grammy authority. Jay-Z only recently started attending the ceremony and Trent Reznor of Nine Inch Nails industrial fame believes the Grammys only exist for self-validation. ![]() Herbie Hancock’ s Grammy for River: The Joni Letters last year was the first time a jazz album won album of the year since 1964 when Stan Getz and Joao Gilberto earned the accolade for their Getz/Gilberto project. Bono said when he was younger he called it “The Grannys†and writers have complained over the years about the best new artist picks and the scant recognition for jazz. And hip-hop has not been the only genre to criticize the awards show that started in 1958. ![]() After the creative and commercial breakthroughs of Slick Rick, MC Lyte, Big Daddy Kane, LL Cool J and Run DMC among others the show refused to include rap during the live telecast. Hip-hop first declared that the Grammys were out of touch back in 1989 when Will Smith, LL Cool J, and Salt N Pepa boycotted the show. It is the Grammy time of the year and VIBE magazine wants to help the association become versed with the aesthetic habits of younger hip-hop fans.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |